Thomas A. Farley, MD, MPH, has recently been appointed as the Commissioner of the Philadelphia Departement of Public Health.
Prior to his newly appointed position as Commissioner, Dr. Farley was the Chief Executive Officer of The Public Good Projects, a nonprofit organization that leverages the power of the mass media and the techniques of marketing to combat the nation’s biggest health problems. The organization is planning and conducting marketing campaigns on key health topics in several cities around the U.S. From 2009 to 2014, Dr. Farley was Commissioner of the New York City Department of Health and Mental Hygiene. As Health Commissioner, Dr. Farley advocated for innovative public health policies, including making the city’s parks and beaches smoke-free, prohibiting price discounting of cigarettes, raising the legal sales age of tobacco to 21, capping the portion size of sugary drinks sold in restaurants at 16 ounces, and restricting the burning of air-polluting dirty fuels to heat buildings. Dr. Farley also used mass media to deliver messages to promote healthy behaviors, including creating the “Pouring On the Pounds” sugary drink advertising campaign, introducing the “Two Drinks Ago” campaign to reduce binge alcohol drinking, and developing a series of hard-hitting ads on the health consequences of smoking. He is coauthor of Prescription for a Healthy Nation (Beacon Press) with RAND Senior Scientist Deborah Cohen, and author of Saving Gotham: A billionaire mayor, activist doctors, and the fight for 8 million lives (W.W. Norton).
Forum Presentation Learning Objectives:
- Identify categories of determinants of the health of populations
- Discuss behavior and environmental risks to which more than 50,000 deaths annually have been attributed
- Explain approaches for reducing behavioral and environmental risks